# Audience & hubs — <Brand>

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**Tenant:** `<slug>` · **Date:** <YYYY-MM-DD> · **Approved by owner:** yes (Round 3)

## Personas (tiers)

| Tier | Persona | What they need | Where they look | Objection |
|---|---|---|---|---|
| 1 (compulsory) | <e.g. lawyer who must keep client conversations private> | <…> | <search / ChatGPT / peers> | <…> |
| 1 | <MCP power user> | | | |
| 2 | <UX researcher> | | | |
| 3 | <founder> | | | |

## Hubs and pillars

Each hub is a `hub:<slug>` label and a section on the site. 4–6 hubs.

| Hub slug | Name | Pillar page (title) | Cluster topics (3–8) | Primary persona |
|---|---|---|---|---|
| `<ai-meeting-notes>` | <AI meeting notes> | <…> | <…> | <…> |
| `<private-transcription>` | <Private / on-device transcription> | | | |
| `<meeting-productivity>` | <Meeting productivity per role> | | | |
| `<vs-alternatives>` | <Brand vs alternatives> | | | |

## First 10 topics

| # | Working title | Hub | Persona | Kind | Target query |
|---|---|---|---|---|---|
| 1 | | | | new | |
| … | | | | | |

## Target queries (~30)

Grouped by hub; mark `[AEO]` for answer-engine phrasing ("what is…", "how do I…", "X vs Y").

- `<hub>`: <query> · <query> · …

## Cadence and slots

| Channel | Cadence | Slots (local) | Timezone |
|---|---|---|---|
| blog | <3/wk> | <Mon Wed Fri 22:00> | <Asia/Singapore> |
| instagram | <4/wk> | <Tue Thu Sat Sun 19:00> | <America/New_York> |

## For sites (if WHAT includes site)

- **Page goal:** <one line>
- **Sections:** <hero · proof · how it works · pricing · FAQ · CTA>
- **CTA:** <exact text + destination>